Ai on Morgan Bye

Ideas are cheap

Sat, 28 Mar 2026 17:00:00 -0400

There’s a common belief in creative industries that ideas are hard. They aren’t. Any schmuck off the street can have 20 ideas on any topic without trying.

No. The problem has been, and always will be, good ideas.

Good ideas are brief. Fleeting. Fragile.

Good ideas are crushed by a boss’s dramatic pause. They evaporate in an awkward silence.

Good ideas need time and space to settle, take root, grow.

Pricing optimization for a national supermarket

Tue, 25 Mar 2025 15:30:00 -0400

📈 The Business Challenge

Promotions represent nearly 50% of unit sales and 40% of revenue in grocery retail, yet many chains rely on repeating the same promotions year after year — often applying identical prices across vastly different stores. This blunt approach ignores local demand elasticity, leading to margin loss, supply chain inefficiencies, and missed growth opportunities.

One of Canada’s largest grocery retailers, sought to modernize its promotional pricing strategy by integrating advanced AI and optimization models. The goal: create store-level price differentiation and optimize promotion plans to drive revenue and margin improvements while reducing waste across 1,000+ stores.

Predictive maintenance for business aircraft

Mon, 24 Mar 2025 15:30:00 -0400

📈 The Business Challenge

A global business jet manufacturer, needed to modernize how it processed and analyzed flight sensor data to support predictive maintenance, enhance customer service, and enable continuous engineering improvements.

Each new connected aircraft was equipped with over 6,000 streaming sensors and uploading after every flight.

Their data lake had grown to over 100 terabytes of flight data, but extracting value had become increasingly challenging. Key stakeholders — from flight engineers to customer support to field technicians — struggled with slow, costly queries and limited access to actionable insights. They sought a scalable architecture that could power real-time maintenance decisions and long-term ML-driven predictions.

Flight operations at Boeing

Fri, 17 May 2024 14:30:00 +0500

Insight Accelerator is a first-of-its-kind predictive maintenance solution that provides powerful advanced analytics and customized alerting – all in an easy-to-use tool. By analyzing full flight data from thousands of onboard sensors, users can derive prognostic insights and create alerting algorithms unique to each airline’s operation.

Harness the power of built-in augmented analytics to identify patterns of premature component failure to pre-emptively perform maintenance and avoid the high impacts of unwanted disruptions – all without needing data science or advanced programming skills.

The rise of artificial intelligence

Fri, 10 Jul 2015 20:50:00 +0000

The development of full artificial intelligence could spell the end of the human race

– Prof. Stephan Hawking

Elon Musk, co-founder of PayPal, founder of a solar power company, founder of an electric car company, founder of a company with a mission to put a human colony on Mars in his lifetime, described artificial intelligence, or AI, as “summoning the devil”. He’s not alone, Bill Gates, urges people to be wary of artificial intelligence.