Satire
•

Do the thing

Stop talking about the thing, and just do the thing
Do the thing

Just do the thing. Just start. Stop reading. Go do it. Do it now.

Talking about the thing is not doing the thing.

Reading the docs is not doing the thing.

Collecting more specifications is not doing the thing.

Writing a design doc is not doing the thing.

Building a detailed roadmap is not doing the thing.

Crafting beautiful Jira tickets is not doing the thing.

Having meetings about the thing is not doing the thing.

Having a pre-meeting to align on the agenda for the meeting is not doing the thing.

Getting alignment from stakeholders is not doing the thing.

Building dashboards to monitor the thing is not doing the thing.

You’re not blocked.
You’re procrastinating.

Just. Do. The. Thing.

How to hire well: what actually matters (beyond skills & stacks)
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How to hire well: what actually matters (beyond skills & stacks)

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Frequently asked questions

What distinguishes you from other developers?

I've built data pipelines across 3 continents at petabyte scales, for over 15 years. But the data doesn't matter if we don't solve the human problems first - an AI solution that nobody uses is worthless.

Are the robots going to kill us all?

Not any time soon. At least not in the way that you've got imagined thanks to the Terminator movies. Sure somebody with a DARPA grant is always going to strap a knife/gun/flamethrower on the side of a robot - but just like in Dr.Who - right now, that robot will struggle to even get out of the room, let alone up some stairs.

But AI is going to steal my job, right?

A year ago, the whole world was convinced that AI was going to steal their job. Now, the reality is that most people are thinking 'I wish this POC at work would go a bit faster to scan these PDFs'.

When am I going to get my self-driving car?

Humans are complicated. If we invented driving today - there's NO WAY IN HELL we'd let humans do it. They get distracted. They text their friends. They drink. They make mistakes. But the reality is, all of our streets, cities (and even legal systems) have been built around these limitations. It would be surprisingly easy to build self-driving cars if there were no humans on the road. But today no one wants to take liability. If a self-driving company kills someone, who's responsible? The manufacturer? The insurance company? The software developer?